DSE Course for
Senior Generation

Digital Social Startups

Build Digital Framework and Community for the Senior Generation

Digital Social Entrepreneurship Course for the Senior Generation

Lifestyle of the the Senior Generation

According to the United Nations estimates, by the year 2050, the global elderly population is expected to reach 1.5 billion. In Europe, there are currently 146 million elderly people, and in Taiwan, the population aged 65-60 and above constitutes 18%-25% of the total population, with the proportion continuing to rise.

The ageing population, traditionally defined as those retiring from mainstream society, mostly maintains a state of health or sub-health. Many possess work skills and social abilities at a certain level, allowing them to play active social roles even after leaving their familiar workplaces. With a positive mindset, they can actively redesign the later stage of their lives.

strategically shaping Senior lives

culture, norms, family, and self-development

The “Digital Social Entrepreneurship Course for the Aging Generation” is tailor-made for this demographic. Its uniqueness lies in integrating the elements of “digital,” “social,” and “innovation” to assist the ageing generation in proactively shaping their lives through entrepreneurship, avoiding falling into traditional retirement thinking.

Digital, Social, and Innovation Strategy

The “digital” approach minimizes or eliminates the initial and future equipment investment thresholds for entrepreneurship, making it both cost-effective and unrestricted by time and space.

The “social” approach leverages the accumulated social experiences of the ageing generation as a form of entrepreneurial capital and opportunity. It involves refining and reorganizing past social connections for comfort.

The “innovation” approach goes beyond profit-making goals. Instead, it focuses on establishing meaningful social roles and positive relationships through entrepreneurial endeavours integrated into daily life.

social entrepreneurship

The establishment of socially meaningful and emotionally resonant business activities

The concept of “social entrepreneurship” is a prevalent and rigorous entrepreneurial method in Europe. Secostars incorporates various elements such as “digital,” “social,” and “innovation” needed by the ageing generation into the curriculum of the current “Social Entrepreneurship” course at the University of London. Through an eight-week mentor workshop, Secostars assists the ageing generation in achieving tangible entrepreneurial outcomes in self-development, social life, and economic benefits. The goal is to reshape their later years through a personalized approach to entrepreneurship.

This is what you will receive upon enrollment.

Week 1: Butterfly Wings: Searching for Entrepreneurial Ideas! Inventory and Flight

  • Personal World: Abilities and Resources. Passion and Dreams.
  • External World: Problems and Opportunities. Customers and Activities.
  • Brainstorming and Mind Mapping to propose ideas, brand, value, and mission drafts.
  • Case Studies: Elderly Care Services, Healing Essential Oils.

Week 2: Let’s Establish a Studio! Managing Partner Relationships and Surveying Potential Customers

  • Activating Cloud Studio: Interface and Tool Learning.
  • Designing Surveys, Conversations, and File Sharing Discussions.

Week 3: Agile Entrepreneurial Layout

  • Viewing Personal Value Ideas from Market and Customer Perspectives.
  • Product Design: Quick Layout for a Vegetarian Restaurant.
  • Describing Customer and Venue Profiles, Identifying Issues, Solutions, and Success Indicators.
  • Discussion and Mutual Evaluation.

Week 4: Imagine with Experience & Test Your Customer Persona

  • Interviews, Surveys, and Rapid Market Research.
  • Social Imagination: Identifying Industries, Focusing on Target Audiences.
  • Creating Customer Profiles: Identity, Income, Purchasing Behavior, Overcoming Life Obstacles.
  • Product Advantages: Tailoring Products/Services to be Irresistible.
  • Conducting Surveys and Interviews.

Week 5: Digital Solution Canvas

  • Digital Operations Architecture: Production, Delivery, Redemption, Distribution of Value.
  • Types of Digital Products and Services.
  • Inventory of Digital Entrepreneurship Product Types: Knowledge, Skills, Content, Items, Body, Activities.

Week 6: Inventory of Digital Business Tools: How to Quickly Start Business

  • Collaboration and Project Management Tools.
  • Tools for Social Relationships: Social Media, Participation, Customer Experience Processes.
  • Marketing, Content, Email, Form, CRM Tools.
  • Strengthening Knowledge and Skills: AI Support, Audiovisual Learning, Channel Creation.
  • Financial Forecast Management Tools.
  • Choosing Activation Methods.

Week 7: Financial Plan and Profit Model

  • Socioeconomic Capital Reassessment.
  • Entrepreneurial Financial Plan: Profit Models and Cash Flow Calculations.
  • Digital Structure Plan: Digital Products, Marketing 7 Ps.

Week 8: Establishing a Platform: Free, Rent, or Share, Owned

  • Types of Business Platforms: Integration of Front and Back Ends, Internal and External Partners, Customers, and Community.
  • Business Identity: Logo Design, Landing Page Design, Product Service Design, Process Design.
  • Marketing and Management.
  • Creating and Maintaining Learning Channels.
  • AI Knowledge Consultation Tools.
  • Content Resources for Marketing and Customer Education: Text/Image, Audio/Video.
  • Reference: Various E-commerce Models.

About this course

This set of online courses, edited and produced by scholars from the University of London, is based on the resources of the “Social Entrepreneurship” Program at the University of London. It integrates digital entrepreneurial skills and project training plans with community mutual assistance activities.

During specific community learning activities, mentors from each group lead activities in line with the progress of the online course. They guide participants through reading, activities, and discussions, and weekly group meetings (aligned with each chapter’s assignments) for comprehensive discussions and problem-solving.

This structure stimulates mutual encouragement and assistance in learning and ideation within the community. In establishing digital businesses, community members can support each other, promote ventures, and even provide encouragement and assistance during challenging times.

Join the waiting list

Do you have a lovely business idea and want to go for it? What not join with us? Through eight workshops, we can work through your business ideas, business model creation to digital social startup proposal.