Utilize a Butterfly diagram to draw your passion and action

Butterfly Diagram Framework:
The butterfly diagram is a straightforward framework consisting of two circles.
The first circle represents the external world and challenges within an industry, while the second circle delves into what is unique and special about the client’s organization.
This framework serves as the foundation for developing a compelling brand idea.

Intersection of Challenges and Special Qualities:
The power of the butterfly diagram lies in its ability to pinpoint the intersection between what’s wrong with the world (industry-specific challenges) and what’s uniquely special about the client’s organization. It encourages a forward-looking approach, capturing dynamic changes in these aspects over time.

Future-Oriented Brand Building:
The diagram’s emphasis is on the future, making it a dynamic tool for brand development. By identifying areas of opportunity at the intersection, clients can conceptualize a brand idea that resonates with their audience and effectively build their brand around it, ensuring long-term success.

This butterfly framework serves as the foundation for developing a compelling brand idea.

In this lesson, we are using it to develop your startup ideas at the intersection between what’s wrong with the world (industry-specific challenges) and what’s uniquely special about you (your team). It encourages a forward-looking approach, capturing dynamic changes in these aspects over time, and discovering various aspects of socio-economic value related to your passion inside