The founder, Orlando, has become an expert in aromatherapy after dedicating many years to social movements for gender equality and social justice. She and her friends have travelled around the world to collect high-quality essential oils from various gardens. By participating in the holiday market, she can showcase and sell her products directly to customers, including many tourists from China. The market provides an excellent opportunity for her to reach a broader audience.
Due to the 2019 global pandemic, many markets were forced to close. In response, she turned to using an e-commerce platform but encountered difficulties in reaching customers and standing out amongst other sellers with similar products. She saw this as an opportunity to reevaluate her business model and social mission, aiming to not just sell products, but also create a network to connect with customers and provide up-to-date knowledge.
How can she create a seamless and efficient connection among all stakeholders in her social business? To reach this goal, we will provide her with guidance through various stages, including the utilization of tools like the butterfly diagram, value canvas, and lean startup canvas. Additionally, we will assist her in crafting and implementing the DSE Framework to make necessary adjustments to her business model during the initial startup phase. The journey outlined below,
Orlando, the founder, has become an expert in aromatherapy after dedicating many years to social movements for gender equality and social justice. 15 years ago, she and her friends travelled around the world to collect high-quality essential oils and created the brand Revolou Aroma. They aim to run well-being services, and part of the profits could be used to support social movements. In other words, to continue advocate sex worker rights but seeking for a viable way to support their cause.
Participating in the holiday market allows her to showcase and sell her essential oil products directly to customers, including many tourists from China. Their business model provides an excellent opportunity for her to reach a broader audience and demonstrate her strength in providing face-to-face communication and knowledge sharing.
Due to the 2019 global pandemic, many markets were forced to close. In response, she turned to using an e-commerce platform but encountered difficulties in reaching customers and standing out amongst other sellers with similar products. One concern for most buyers would be the quality of the essential oil product.
For example, there are many sellers on the same e-commerce platform and the only way to compete with is price. Another challenge is to mimic the in-person purchase trust and experience. When she showcased in the holiday market, the buyers can try and learn how to use their product.
To react this, she also tried to use virtual meeting application to deliver online workshops. However, she felt exhausted while shift different platforms and applications to engage with her customers.
The DSE Framework has been in operation since the initial planning phase, gathering and incorporating feedback, as well as fostering real-world action and innovation in business models. Hereafter, you will find a list detailing the adjustments and the incorporation of new digital framework elements at each stage of development.
Following the establishment of our digital asset and collective management system, we initiated a networking system designed for potential customers and their social context communities. This step was taken to advance our MVP (Minimum Viable Product) testing and gather feedback for refining both our online course and essential oils offerings, as well as our community network.
Within the Digital Social Entrepreneurship (DSE) framework’s segment, the learning system serves a dual role, accommodating both customer education and social engagement concerning essential oils topics. Furthermore, it operates as a knowledge management platform for tutors and sales agents, offering them extensive and valuable information related to the value proposition and assisting in the development of course content.
The Online Video Classroom assumes a crucial role in enabling community meetings, content sharing, and sales events. The website’s interface and workflow will be harmoniously integrated with the e-commerce and content/email marketing systems.